Savage Gear lures have earned a global reputation for innovation, realism and performance, particularly among predator anglers.
With their roots firmly in pike fishing, the brand quickly rose to prominence by producing iconic designs that pushed the boundaries of what a lure could be.
Their use of Real 3D Scan technology and the revolutionary Line-Thru system changed the game, creating lures that move and look just like the real thing.
Originally famed for their highly effective soft lures, hard lures, swimbaits and hybrids targeting specimen pike, perch and zander, Savage Gear has since expanded into game and saltwater markets.
Their Sandeel range has become a favourite among sea trout anglers, while their recent saltwater lures (developed with input from leading UK bass and pollock anglers) have made a serious impact. These new designs feature refined profiles, premium finishes and robust hardware, making them some of the best-performing lures on the saltwater scene today.
Whether you're chasing freshwater predators or surfcasting for saltwater species, Savage Gear’s extensive range of lures in various sizes, shapes and colours ensures there’s an option to match your target and conditions.
Explore our full selection of Savage Gear lures and fish with confidence, no matter the species or setting.
With their roots firmly in pike fishing, the brand quickly rose to prominence by producing iconic designs that pushed the boundaries of what a lure could be.
Their use of Real 3D Scan technology and the revolutionary Line-Thru system changed the game, creating lures that move and look just like the real thing.
Originally famed for their highly effective soft lures, hard lures, swimbaits and hybrids targeting specimen pike, perch and zander, Savage Gear has since expanded into game and saltwater markets.
Their Sandeel range has become a favourite among sea trout anglers, while their recent saltwater lures (developed with input from leading UK bass and pollock anglers) have made a serious impact. These new designs feature refined profiles, premium finishes and robust hardware, making them some of the best-performing lures on the saltwater scene today.
Whether you're chasing freshwater predators or surfcasting for saltwater species, Savage Gear’s extensive range of lures in various sizes, shapes and colours ensures there’s an option to match your target and conditions.
Explore our full selection of Savage Gear lures and fish with confidence, no matter the species or setting.