Savage Gear Lures

Savage Gear have long been famed for their fanatastic range of pike and predator fishing lures but have recently started producing a proven range of saltwater and game fishing lures. With their roots in pike fishing, Savage Gear quickly grew in popularity producing numerous famous lures and pushing the boundary in lure design by incorporating their famous real scan 3D range and line-thru system. Savage Gear now produce a vast range of soft lures, hard lures, swimbaits and hybrid lures in a wide range of shapes, sizes and colours to cover every situation and have accounted for numerous specimen sized pike, perch and zander. Not limited just to predator fishing, Savage Gear are also incredibly popular with game anglers, particularly sea trout anglers. Their extensive range of sandeel lures have proven particularly effective for this species. More recently Savage Gear have started producing a vast range of saltwater lures, taking the bass and pollock scene by storm. By working with some of the top saltwater lure anglers in the UK, they have designed possibly the finest range of soft plastics and hard lures available on the saltwater market today. All Savage Gear Lures are finished to the highest standard and are fitted with top quality hooks and hardware.
Savage Gear lures have earned a global reputation for innovation, realism and performance, particularly among predator anglers.

With their roots firmly in pike fishing, the brand quickly rose to prominence by producing iconic designs that pushed the boundaries of what a lure could be.

Their use of Real 3D Scan technology and the revolutionary Line-Thru system changed the game, creating lures that move and look just like the real thing.

Originally famed for their highly effective soft lures, hard lures, swimbaits and hybrids targeting specimen pike, perch and zander, Savage Gear has since expanded into game and saltwater markets.

Their Sandeel range has become a favourite among sea trout anglers, while their recent saltwater lures (developed with input from leading UK bass and pollock anglers) have made a serious impact. These new designs feature refined profiles, premium finishes and robust hardware, making them some of the best-performing lures on the saltwater scene today.

Whether you're chasing freshwater predators or surfcasting for saltwater species, Savage Gear’s extensive range of lures in various sizes, shapes and colours ensures there’s an option to match your target and conditions.

Explore our full selection of Savage Gear lures and fish with confidence, no matter the species or setting.