Pike / Predator Jig and Soft Lures

Soft lures are plastic lures that are designed to imitate small prey fish or food items. They often incorporate a paddle or curl tail and due to the nature of the soft plastic, this tail moves when being retrieved back through the water, enticing predator fish to bite. They are sometimes known as jigs as they are often rigged with a weighted jig head at the front and jigged back through the water.
Soft lures are available pre-rigged or as a loose body. Pre-rigged lures are supplied with the hooks and a weight already added to the lure, often this is moulded into the lure so the internal rigging isn’t visible. Loose body lures allow the angler to rig them in multiple ways to suit different fishing situations.
These lures are available in a wide range of sizes and shapes and various colours. The size of the lure is normally determined by the target species and the natural prey fish present whilst the colour can be imitative or bright to provoke a reaction.