Pike / Predator Plug and Jerk Bait Lures

Plugs and jerkbaits are designed to be cast and retrieved to imitate injured prey fish and entice predatory fish to bite them. They are available in a wide range of sizes, shapes and colours to cover every fishing situation. The size of the lure should be matched to the size of the prey fish that pike and other predators find naturally in the water. Natural coloured lures can be used to fool the fish while bright colour can trigger a reaction strike.
Plugs or crankbaits feature a diving lip which makes them dive and wiggle when retrieving them. Crankbaits with bigger lips dive deeper whilst smaller lips won’t dive as deep allowing you to fish shallow water.
Jerkbaits require the angler to impart action to the lure by moving the rod tip. Sharp jerks of the rod cause the lure to dart side to side imitating an injured bait fish. Some plugs and jerkbaits feature internal rattles to increase attraction.