Rapala Lures

Rapala have been the world's favourite fishing lures since 1936 for good reason, sturdy designs, realistic actions and a whole array of colours that cover fishing all across the globe have kept Rapala innovating their range of lures for the best part of a century. Trusted by anglers in over 140 countries worldwide, Rapala's lures have garnered a towering list of world record catches and continue to be used by pro anglers globally thanks to their consist fish catching ability. Rapala lures are still hand tuned and tank tested before packing, assuring that your lure has the Rapala trademark swimming action that those big fish can’t resist straight out of the box! Salmon, trout, pike, perch, pollock, mackerel, bass and many more have fallen victim to these lures year after year. Some anglers refuse to fish without their Rapalas as they are just that effective. No matter where you are fishing or what you are fishing for you should always have a Rapala handy.