Yo-Zuri has been making some of the best fishing lures, lines and leaders for over half a century in Japan and since shipping throughout the world they have become well known for having some of the best salmon, saltwater and pike lures on the market. Creating quality products that stand the test of time has been priority one for Yo-zuri, whilst continuing to innovate on their incredibly effective lures to continue to build great rapport with their customers. Their hard baits are known as the top fish catcher by almost every angler, as they develop some of the most technologically advanced fishing lures in the world. Since taking the UK by storm with their hard lures for targeting salmon, they have since made a splash within the pike and sea bass fishing communities as their lures yield specimen-sized fish every season.