Wychwoods philosophy is to create innovative products that offer the best specification available for the price. All their products are designed in Redditch, England by their in house team of expert designers with the aim of creating unusual products that stand out from the crowd and meet the requirements of every game and coarse angler. Their range of rods covers all aspects of modern fishing, providing innovative features at a competitive price point. Wychwood luggage offers features usually found on more expensive items, yet retains wychwoods ethos of great value and high specifications. Although Wychwood as a brand has not existed long their attention to detail and forward thinking design is attracting many followers.