Sage Fly Fishing

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Since 1980, Sage Fly Fishing has stood at the forefront of innovation in performance-driven fly fishing tackle.

Founded by master rod designer Don Green, Sage was created with one mission—to craft the finest fly fishing equipment in the world.

Leveraging cutting-edge materials and years of industry experience, Don revolutionised the way fly rods were made, establishing a legacy of precision and performance that continues to this day.

Every Sage rod is handcrafted on Bainbridge Island, USA, passing through 23 pairs of skilled hands in a meticulous process that blends art with engineering.

The brand’s commitment to perfecting performance is evident in every detail, from the advanced graphite technologies to the seamless, intuitive casting actions that Sage rods are renowned for.

Each reel is engineered for strength and smooth drag performance, crafted from exclusive American-sourced carbon materials for ultimate reliability in any environment.

Sage is more than a manufacturer: It is a team of passionate anglers and craftspeople who understand the demands of real-world fishing. From small stream trout rods to saltwater-ready setups, Sage offers gear that reflects a deep respect for tradition, innovation and the angling experience.

Explore our range of Sage rods and reels, and experience the craftsmanship that has defined fly fishing performance for over 40 years.