Loop: Scandinavian Excellence in Fly Fishing
Loop is a pioneering Scandinavian brand that crafts expert fly fishing gear for adventure in wild places. Their precise designs are engineered to take anglers deeper into nature, driven by a philosophy that when nature becomes personal, protecting it is instinctual.
The Loop Story
Loop began its journey in 1983 amidst the wild salmon rich Nordic waters. This environment inspired them to pioneer groundbreaking innovations, including the revolutionary large arbor reel and the development of the underhand cast. Their drive pushed the boundaries of angling experiences into far flung destinations across the globe.
Now, as part of the Cox family of businesses, Loop continues its mission, led by Chairman and CEO Alex Taylor, whose deep personal passion for fly fishing and family's longstanding commitment to conservation align perfectly with the brand's ethos. Loop envisions a future of innovative gear, made with increasing sustainability, all for the greater purpose of protecting wild fish in wild places.
The Loop Advantage
Choosing Loop gear means equipping yourself with high performance tackle designed to excel in the most challenging and rewarding fly fishing environments.
Pioneering Innovation: Loop has a proven track record of introducing game changing concepts to fly fishing, from foundational reel designs to casting techniques, constantly pushing the sport forward.
Scandinavian Design: Loop products embody a minimalist, functional aesthetic combined with robust engineering, ensuring reliability and ergonomic comfort during long days on the water.
Performance in Wild Places: Loop gear is rigorously tested in demanding conditions, built to withstand harsh weather, powerful fish, and rugged landscapes, providing dependable performance when it matters most.
Commitment to Conservation: With a strong emphasis on sustainability and protecting natural resources, Loop appeals to anglers who want their gear choices to align with a broader environmental responsibility.
Loop Technology
Loop's reputation for innovation is built upon a blend of engineering excellence and practical angling insight, continuously refining technologies across their product lines.
Large Arbour Reel Concept: Loop pioneered the large arbor fly reel in the early 1980s, a design that significantly increases retrieve rates and reduces line memory, now a standard across the industry. Their reels incorporate the latest engineering procedures and robust componentry for strong, reliable drag systems.
Optimised Fly Line Energy Transfer: Loop fly lines are specifically designed to optimise seamless energy transfer during the casting cycle, requiring minimal power output for efficient and accurate casts.
High Performance Rod Design: Loop fly rods are crafted with precise Scandinavian design, utilising advanced carbon materials. This construction creates an optimal balance of power, sensitivity, and casting efficiency, leading to excellent casting accuracy, crisp recovery, and formidable fish fighting capability.
Durable & Functional Accessories: From fly boxes and fishing bags to clothing and tools, Loop accessories are built with high quality, water resistant materials and thoughtful designs to ensure gear is protected, organised, and performs reliably in adverse conditions.
Warranty Information
Loop offers a comprehensive warranty and repair service for their products.
Fly Rods & Reels: Loop rods and reels come with a Lifetime warranty against manufacturing defects and a 1 year unconditional warranty from the date of purchase. The unconditional warranty covers almost anything that happens to the product within the first year (excluding theft, loss, or misplacement). After the first year, the warranty is limited to repair and replacement of the rod or reel for manufacturing defects only, and does not cover misuse, fire, accidental breakage, missing sections, or normal wear and tear.
Fly Lines, Clothing, Fishing Accessories: These items are warranted against workmanship or material defects. This warranty does not cover damages caused by improper care, accidents, or the natural breakdown of materials over extended use and time.
FAQs
What is the “unconditional warranty” for Loop rods and reels? For the first year after purchase, Loop offers a "no questions asked" warranty for rods and reels, covering almost any damage or issue, excluding theft, loss, or misplacement. After one year, the standard lifetime manufacturing defect warranty applies.
Where are Loop products manufactured? While their design and development are rooted in Scandinavia, Loop products are likely manufactured in various global facilities. For warranty and service, their main service centre is in Sweden.
How does Loop promote sustainability? Loop emphasizes a "Clean All the Way" mission, aiming for increasing sustainability in their gear production and supporting conservation efforts, reflecting a commitment to protecting wild fish and places.
Are Loop fly lines good for Spey casting? Yes, Loop is well known for its contributions to two-handed casting, and their fly line range includes specific tapers and shooting heads designed to optimise performance for Spey and Scandinavian casting techniques.
