Westin is one of the most well-known predator fishing brands in the world, creating some of the most lifelike and durable lures on the market as well as a range of rods to suit every lure angler. Since they were founded by Ingvar Westin, Westin have continued to make some of the best pike fishing lures available whilst expanding into other fresh and saltwater lure fishing markets. Originating in Scandinavia, Westin are now famous around the world with their lures accounting for numerous trophy size fish - including pike, perch, sea trout and more! Not limited just to lures, Westin also make some of the finest rods available, nets, accessories and terminal tackle.