Vision Fly Fishing: Breaking Tradition, Building a Cult
Vision Fly Fishing is a Finnish brand that has been at the forefront of modern angling since 1997. Their story began in the early 1980s as importers of renowned fishing tackle, but it was their own vision for the sport that led them to forge their own path. Inspired by subcultures like snowboarding and skateboarding, Vision was born with the ambition to bring a fresh, modern, and exciting perspective to the fly fishing community, and with it, some much needed colour. Their call to "#JoinTheCult" is a testament to this passion driven project that has grown into a global brand.
The Vision Story
The story of Vision is a journey from eager anglers to industry innovators. Having worked with legendary brands like Scientific Anglers, Scott, and G Loomis, the founders developed a unique perspective on how gear could be made better for the European angler. In 1997, they took the bold step to start doing things their own way, establishing Vision and beginning to create gear that reflected their unconventional, passion based approach to the sport. After 25 years, Vision has proven there was always a demand for their fresh thinking, becoming a brand that stands for fun, innovation, and a vibrant, inclusive community.
The Vision Advantage
Choosing Vision gear means opting for tackle that provides a distinct advantage through thoughtful design and an innovative spirit.
Modern Aesthetics: Vision is known for bringing a unique sense of style and colour to the sport, creating gear that looks as it performs.
Angler Driven Innovation: Products are designed by a team of passionate anglers who understand the sport inside and out. This ensures that every product, from waders to fly rods, solves real world problems and functions with absolute efficiency.
Performance for All: Vision's gear is built to make fly fishing accessible to as many people as possible. Their products are designed to deliver high performance whether you are a seasoned angler or just starting out.
Durability and Reliability: Vision products are built to be robust, using high quality materials and construction methods that ensure longevity and reliable performance in a wide range of demanding fishing environments.
Technology: The Science of Modern Angling
Vision's commitment to innovation is evident in the specific technologies and design principles they apply across their range of rods, reels, lines, and waders.
Rod Design: Vision rods are known for their lively and responsive blanks. They are designed for seamless energy transfer and casting power, exemplified in their high performance series.
Fly Line Technology: Vision Fly Lines often feature a low stretch core, such as their VibraCore technology, which improves sensitivity and hook sets. They also utilise high performance coatings and tapers to optimise casting efficiency and line speed, making casting easier and more accurate.
Wader Technology: Vision waders are built using a combination of fabric layers, such as 3 layer and 5 layer constructions, strategically placed to maximise durability and breathability where needed most. Their use of seamless technology in key areas like the crotch and leg seams significantly reduces the risk of leaks and enhances comfort for long days wading.
Functional Accessories: Their accessories, from fly boxes with striking artwork to premium landing nets, are all created with the same focus on functionality and quality that runs through the entire product range.
FAQs
What does Vision’s slogan “Join the Cult” mean? "Join the Cult" is a playful nod to their passion based and unconventional approach to fly fishing. It invites anglers to be part of a community that values fun, modern aesthetics, and breaking from traditional norms.
Are Vision products good for beginners? Yes, Vision offers a wide range of products that are excellent for beginners. Their focus on accessibility and ease of use, combined with durable construction, makes their gear a great entry point into the sport.
What is the benefit of a low stretch core in fly lines? Low stretch cores, like Vision's VibraCore, offer increased sensitivity. This allows you to feel subtle takes from fish more clearly and provides a more direct connection for faster and more positive hook sets.
How should I choose the right size waders Choosing the right size wader is crucial for both comfort and durability. Always refer to the specific sizing chart for the wader model you are interested in. A proper fit will prevent leaks from excessive stretching and ensure freedom of movement.
Warranty Information
Vision rods, reels, and waders are covered by a 1 year warranty from the date of purchase, against defects in materials and workmanship. This warranty does not cover accidental damage, improper maintenance, neglect, abuse, or normal wear and tear. If purchased from us, Angling Active will gladly handle any warranty claims on your behalf.
