Patagonia

Patagonia: Performance Built with Purpose

Patagonia is more than just a name in the outdoor industry. It represents a mindset shared by anglers who value performance, environmental responsibility, and a deep connection to the natural world. For over 50 years, Patagonia has crafted gear that serves both the angler and the planet, building a legacy on the philosophy of causing no unnecessary harm.

The Patagonia Story

The Patagonia story began with Yvon Chouinard, a rock climber who started forging his own climbing gear in the 1950s. His desire for better, more durable equipment grew into a company that expanded to clothing and apparel, always with a rebellious spirit and a commitment to quality. The brand's deep roots in wild places and its founder's passion for the outdoors became the foundation for a business model that prioritises environmental responsibility and activism. Patagonia has consistently pushed for positive change, using its business to implement solutions and inspire a broader movement.

The Patagonia Advantage

Choosing Patagonia gear means selecting equipment that provides a tangible advantage on the water while aligning with your core values.

Durability for Life: Patagonia products are built to be long-lasting, not disposable. Their famous Ironclad Guarantee and Worn Wear initiative reflect a commitment to repairing gear to extend its life, challenging the throwaway culture of the apparel industry.

Environmental Leadership: The brand is a certified B Corp and a founding member of ‘1% for the Planet’. By using preferred materials like NetPlus recycled fishing nets and organic cotton, and by transitioning to PFC-free DWR finishes, Patagonia is dedicated to reducing its environmental footprint.

Technical Performance: Patagonia’s gear is rigorously tested in the lab and the field to ensure it performs in the most challenging conditions. Their proprietary H2No Performance Standard fabrics and use of GORE-TEX provide reliable waterproofing, breathability, and comfort.

Angler-Focused Design: Whether it is a breathable wader, a waterproof jacket, or a piece of technical luggage, Patagonia products are designed with thoughtful features and functional fit that enhance every aspect of the fly-fishing experience.

Technology: Engineering for All Conditions

Patagonia’s leadership in outdoor apparel and gear is built on a foundation of proprietary and industry leading technologies.

H2No Performance Standard: This is not a material, but a benchmark for waterproofing, breathability, and durability. Products earning this badge are subjected to Patagonia’s “Killer Wash” test, simulating decades of use to ensure they maintain their waterproof integrity. H2No fabrics come in 2 layer, 2.5 layer, and 3 layers constructions to suit different.

NetPlus: As part of their commitment to sustainability, Patagonia incorporates NetPlus recycled materials. This innovative process transforms discarded fishing nets into a high-performance material used in various products, including their waterproof jackets and other gear.

DWR (Durable Water Repellent): Patagonia applies a DWR finish to the outer fabrics of its waterproof products to make water bead up and roll off. They are leaders in transitioning to PFC-free DWRs that are less harmful to the environment, without compromising on water repellency.

FAQs

What is the Ironclad Guarantee? It is Patagonia’s promise to stand behind every product they make. It covers repair, replacement, or refund if you are not satisfied with the performance of an item.

Are Patagonia’s waders and waterproof jackets truly waterproof? Yes. Products are rigorously tested to meet their H2No Performance Standard or are constructed with GORE-TEX, ensuring reliable waterproofing and breathability for a variety of conditions.

How do I know what size to buy? Patagonia’s sizing is generally consistent, but it is always best to refer to the specific sizing chart for each product, as fits can vary slightly between models and layers.

How should I wash and care for my Patagonia waterproof jacket? To maintain its waterproofing and breathability, it is recommended to wash waterproof gear regularly with a technical wash and tumble dry on a low setting. This helps to rejuvenate the DWR finish and keeps the fabric performing at its best.

Warranty Information

Patagonia guarantees everything they make under their Ironclad Guarantee. If you are not satisfied with a product at the time you receive it, or if it does not perform to your satisfaction, you can return it to Angling Active for a repair, replacement, or refund.

Please note:
- Damage due to normal wear and tear will be repaired at a reasonable charge.
- Patagonia actively encourages repairing gear over replacing it though their Worn Wear initiative.
- The repair service is currently free of charge, though a small shipping fee may apply.
- The guarantee is designed to be fair and is in addition to your statutory rights.