Musky Innovations has been a powerhouse in predator fishing since 1993 and is best known as the creator of the original Bull Dawg lure. This groundbreaking soft plastic helped shape modern musky fishing and remains their most popular bait to this day.
What started with just two models has grown into a massive range with hundreds of styles, colors and sizes trusted by serious predator anglers worldwide.
Designed by fishermen for fishermen, every Musky Innovations product is based on real-world angling experience. Their team of passionate anglers and professional staff work closely to ensure each lure meets the specific needs of those targeting trophy fish.
From casting to trolling, these lures are made to handle punishing conditions and aggressive strikes.
With nearly all products made in the USA, Musky Innovations guarantees premium build quality and long-lasting performance. They continue to lead the way in innovation by filling key niches in the predator tackle market and helping anglers improve their success on the water.
Explore our range of Musky Innovations lures and fish with the confidence that comes from using proven gear built by true anglers.
What started with just two models has grown into a massive range with hundreds of styles, colors and sizes trusted by serious predator anglers worldwide.
Designed by fishermen for fishermen, every Musky Innovations product is based on real-world angling experience. Their team of passionate anglers and professional staff work closely to ensure each lure meets the specific needs of those targeting trophy fish.
From casting to trolling, these lures are made to handle punishing conditions and aggressive strikes.
With nearly all products made in the USA, Musky Innovations guarantees premium build quality and long-lasting performance. They continue to lead the way in innovation by filling key niches in the predator tackle market and helping anglers improve their success on the water.
Explore our range of Musky Innovations lures and fish with the confidence that comes from using proven gear built by true anglers.