Guideline is a leading name in fly fishing tackle, renowned worldwide for crafting high-quality gear tailored to the needs of dedicated game anglers.
Based in Sweden, Guideline has been designing and developing premium fly rods, fly lines, and accessories since 1993, with a strong reputation for performance, innovation, and environmental responsibility.
Their ethos, “It’s all about the experience,” is evident in every product they create. From precision-engineered fly rods and expertly tuned shooting heads to thoughtful accessories, every item is designed in-house by passionate anglers who understand the demands of real-world fishing.
Guideline’s commitment to sustainability goes beyond product design. Through partnerships with conservation groups like Norwegian Salmon Rivers and Sweden’s River Savers (Älvräddarna), they actively support efforts to protect wild fish stocks and the rivers they depend on. Their "Clean All the Way" initiative also ensures eco-conscious materials and responsible manufacturing practices remain a top priority.
Explore our collection of Guideline fly fishing gear and discover a brand that blends Scandinavian craftsmanship with a passion for preserving the sport for future generations.
Based in Sweden, Guideline has been designing and developing premium fly rods, fly lines, and accessories since 1993, with a strong reputation for performance, innovation, and environmental responsibility.
Their ethos, “It’s all about the experience,” is evident in every product they create. From precision-engineered fly rods and expertly tuned shooting heads to thoughtful accessories, every item is designed in-house by passionate anglers who understand the demands of real-world fishing.
Guideline’s commitment to sustainability goes beyond product design. Through partnerships with conservation groups like Norwegian Salmon Rivers and Sweden’s River Savers (Älvräddarna), they actively support efforts to protect wild fish stocks and the rivers they depend on. Their "Clean All the Way" initiative also ensures eco-conscious materials and responsible manufacturing practices remain a top priority.
Explore our collection of Guideline fly fishing gear and discover a brand that blends Scandinavian craftsmanship with a passion for preserving the sport for future generations.