DAM

DAM

DAM is a well established tackle brand who were founded in Germany in 1875, making them one of the oldest tackle companies on the planet. With their many years of experience helping them to develop innovative tackle that performs to the highest level, it is no wonder that the brand is loved by anglers all over the world. Creating a multitude of essential fishing tackle items such as rods, reels, lures and clothing for various angling disciplines, from predator fishing for pike to fishing small streams for trout, DAM are well known for their high quality rods and reels that are perfect for the angler not looking to break the bank. DAM also have a range of highly popular spinners and spoons within their line up that have produced countless fish all over the world.
With roots dating back to 1875, DAM is one of the oldest fishing tackle brands in the world.

Over more than 150 years, this German company has built a reputation for combining heritage craftsmanship with continuous innovation, helping anglers across generations fish with confidence and style.

DAM has introduced a number of industry firsts, from being among the earliest in Europe to produce carbon fishing rods to creating the iconic Quick reel series and the massively popular EFFZETT spinners and spoons.

Their patented DAMYL fishing line further showcases their legacy of trusted performance across fresh and saltwater applications.

Today, DAM continues to offer a comprehensive range of rods, reels, lures and terminal tackle suited to everything from pike, perch and zander to carp and cod.

Their gear balances quality, reliability and affordability, making it accessible to anglers of all experience levels.

Explore our full range of DAM products and experience over a century of innovation brought to life in modern fishing gear.