Berkley Power Worms

The Berkley Power Worm is one of the most iconic soft baits ever produced—legendary in freshwater, and absolutely devastating in the salt.

While originally developed for bass fishing in the US, this lure quickly carved out a cult following in Europe among sea anglers targeting pollock and cod. In fact, many UK anglers consider it one of the most effective pollock lures of all time.

Infused with Berkley’s exclusive PowerBait scent and flavour formula, the worm boasts extreme scent dispersion that draws in fish from a distance. Once they bite, they hold on (up to 18 times longer!), giving you more time to set the hook and land your catch.

The soft-yet-durable body is designed to feel natural, while the flared ribbontail delivers a fluid, fluttering motion that brings the lure to life even on a slow retrieve.

From the boat or the shore, fished on jig heads or drop shot rigs, the Power Worm is a proven fish-catcher for both salt and freshwater species—especially pollock, cod, zander, perch, and bass.

Whether you’re fishing deep wrecks or shallower reefs, this versatile bait deserves a spot in every serious angler’s kit.

Available in select colours (see drop down menu).
Includes 13 x Power Worms per pack.
Worm length: 18cm.
Legendary pollack and cod soft bait.
PowerBait scented formula for extreme fish-attracting power.
Flared tail design adds maximum movement.
Long-lasting and durable construction.
Equally effective in freshwater and saltwater.