Red Gill is the original sand eel imitation lure, often copied but never bettered. First designed by Alex Ingram in the 1950s, this iconic soft bait set the standard for lifelike saltwater lures.
Since its beginnings in the Cornish fishing village of Mevagissey, Red Gill has become a go-to name among sea anglers targeting bass and pollock.
Now based in Devon, Red Gill continues to be a family-run business with a deep commitment to quality and innovation.
By working closely with commercial fishers and dedicated anglers, they continue to refine and develop their lure designs to deliver exceptional results.
Red Gill lures are known for their highly realistic movement in the water, helping anglers hook into more fish in both boat and shore fishing scenarios. Their soft lures remain a firm favourite with UK sea anglers season after season.
Explore our full range of Red Gill lures and experience the original sand eel imitation that continues to deliver.
Since its beginnings in the Cornish fishing village of Mevagissey, Red Gill has become a go-to name among sea anglers targeting bass and pollock.
Now based in Devon, Red Gill continues to be a family-run business with a deep commitment to quality and innovation.
By working closely with commercial fishers and dedicated anglers, they continue to refine and develop their lure designs to deliver exceptional results.
Red Gill lures are known for their highly realistic movement in the water, helping anglers hook into more fish in both boat and shore fishing scenarios. Their soft lures remain a firm favourite with UK sea anglers season after season.
Explore our full range of Red Gill lures and experience the original sand eel imitation that continues to deliver.