Red Gill is the original sand eel imitation lure, often copied but never bettered! The original Red Gill lure was designed by Alex Ingram in the 1950’s and since then Red Gill has gone from strength to strength creating the best of the best quality soft lures for targeting saltwater species such as bass and pollock. Starting out in the Cornish fishing village of Mevagissey in south west England, Red Gill continued to grow their team and have since moved to Devon in 2002. Since this move they have continued to work closely with fellow anglers and commercial fisherman so they can develop the best performing lures on the market. Red Gill is still a family run business and prides itself on the top quality lures and service they provide. Red Gill is the original sand eel imitation lure that simply hasn’t lost any steam and continues to catch plenty of fish every season.