Nils Master lures have earned a dedicated following among anglers for their exceptional craftsmanship and proven fish-catching performance.
The story began in the 1950s when brothers Hannu and Kalevi Kangas began collecting pine bark for local lure makers. By 1963, they had founded their own lure company in Finland, creating hand-crafted wooden lures that combined innovative design with traditional materials.
The first lure they produced, the Finlandia, quickly became a favourite thanks to its effective act
ion and quality construction. Over the years, Nils Master continued to build on that success with standout models like the Invincible, which has developed a strong reputation in the UK as a go-to lure for salmon and other specimen-sized fish.
Today, Nils Master offers a wide range of wooden lures expertly designed for targeting perch, pike, trout and salmon. Each lure is crafted with precision and care, delivering dependable performance in both freshwater and saltwater environments.
Explore our range of Nils Master lures and experience the legacy of handcrafted Finnish excellence.
The story began in the 1950s when brothers Hannu and Kalevi Kangas began collecting pine bark for local lure makers. By 1963, they had founded their own lure company in Finland, creating hand-crafted wooden lures that combined innovative design with traditional materials.
The first lure they produced, the Finlandia, quickly became a favourite thanks to its effective act
ion and quality construction. Over the years, Nils Master continued to build on that success with standout models like the Invincible, which has developed a strong reputation in the UK as a go-to lure for salmon and other specimen-sized fish.
Today, Nils Master offers a wide range of wooden lures expertly designed for targeting perch, pike, trout and salmon. Each lure is crafted with precision and care, delivering dependable performance in both freshwater and saltwater environments.
Explore our range of Nils Master lures and experience the legacy of handcrafted Finnish excellence.
