HTO is a pioneering British brand created to serve the fast-growing community of modern lure anglers.
Established in 2010 as part of the wider TronixFishing family, HTO was launched to make cutting-edge lure fishing equipment more accessible to UK and European anglers, offering a refreshing alternative to the premium-priced imports that once dominated the market.
From its inception, HTO has been driven by a clear mission: to deliver high-performance rods, reels, lures, and accessories at a price that doesn't compromise on quality.
Built by anglers for anglers, the range has been carefully developed to reflect the specific needs of UK-based lure fishing, from light rock fishing (LRF) to shore-based bass angling and vertical boat jigging.
HTO doesn’t stop at rods as the brand has continued to grow with a full line of lures, terminal tackle, luggage, reels, and performance braid.
Every product is rigorously tested in UK waters by a team of experienced consultants and ambassadors to ensure it performs in real-world conditions. Their gear is designed to give anglers more control, more feedback, and ultimately more success on the water.
From shorelines to rocky outcrops and estuaries, HTO gear is crafted to thrive in the diverse conditions of British and European lure fishing. Whether you're just starting out or targeting specimen bass and wrasse, HTO delivers dependable tools designed to help you make the most of every cast.
Explore our range of HTO lures, tackle, and accessories to take your lure fishing to the next level.
Established in 2010 as part of the wider TronixFishing family, HTO was launched to make cutting-edge lure fishing equipment more accessible to UK and European anglers, offering a refreshing alternative to the premium-priced imports that once dominated the market.
From its inception, HTO has been driven by a clear mission: to deliver high-performance rods, reels, lures, and accessories at a price that doesn't compromise on quality.
Built by anglers for anglers, the range has been carefully developed to reflect the specific needs of UK-based lure fishing, from light rock fishing (LRF) to shore-based bass angling and vertical boat jigging.
HTO doesn’t stop at rods as the brand has continued to grow with a full line of lures, terminal tackle, luggage, reels, and performance braid.
Every product is rigorously tested in UK waters by a team of experienced consultants and ambassadors to ensure it performs in real-world conditions. Their gear is designed to give anglers more control, more feedback, and ultimately more success on the water.
From shorelines to rocky outcrops and estuaries, HTO gear is crafted to thrive in the diverse conditions of British and European lure fishing. Whether you're just starting out or targeting specimen bass and wrasse, HTO delivers dependable tools designed to help you make the most of every cast.
Explore our range of HTO lures, tackle, and accessories to take your lure fishing to the next level.
