HTO is dedicated to pushing lure fishing boundaries in the UK and Europe. All designed and tested in UK waters, HTO are passionate about supplying the right tools for every technique used across the UK. With the idea of quality at the forefront of their design HTO have developed a range of lure fishing tackle to target all UK based species at an affordable price! Chosen by some of the country's most successful lure anglers, the pro staff team at HTO regularly use the product range so they can make further improvements over time. HTO has the mission to bring lure fishing to the masses and is doing so by offering high quality affordable fishing for every angler. HTO offers rods, accessories and a range of terminal tackle.