Fiiish is a French lure brand known for innovative design, lifelike action and clever rigging systems that stand out in the world of modern saltwater fishing.
Founded by passionate angler and designer Mathieu Guennal, Fiiish was born from a desire to create lures that truly performed when others didn’t.
The brand’s most iconic creation, the Fiiish Black Minnow, has become a go-to lure for sea bass anglers across the UK. Its soft, supple body, interchangeable components and weedless rig make it ideal for tackling tough conditions, whether you're casting from surf beaches, rocky headlands or estuaries.
Fiiish continues to push boundaries with soft plastic lures designed for ease of use and maximum effectiveness.
Explore our range of Fiiish lures and find the edge you need to hook more fish.
Founded by passionate angler and designer Mathieu Guennal, Fiiish was born from a desire to create lures that truly performed when others didn’t.
The brand’s most iconic creation, the Fiiish Black Minnow, has become a go-to lure for sea bass anglers across the UK. Its soft, supple body, interchangeable components and weedless rig make it ideal for tackling tough conditions, whether you're casting from surf beaches, rocky headlands or estuaries.
Fiiish continues to push boundaries with soft plastic lures designed for ease of use and maximum effectiveness.
Explore our range of Fiiish lures and find the edge you need to hook more fish.
