Fiiish is a French company born from the passion of a fanatical angler/ graphic designer, Mathieu Guennal. For many years he had designed and made his own lures at home because he couldn’t find the lures he needed in the tackle shop. After receiving so much positive feedback about his lures he decided to step up to the next level and start selling them. For two years Matt designed some very specific lures and spent hours on the water testing. In 2008 he had a serious conversation with his brother Pierre who lived in China and a meeting was arranged to look into starting the new project. Since then Fiiish have continued to go from strength to strength, producing some of the most successful bass lures in the UK, including the world famous Fiiish Black Minnow, and catching specimen sized fish all across the country. Fiiish offers a range of lures and accessories for all anglers.