DAM is a well established tackle brand who were founded in Germany in 1875, making them one of the oldest tackle companies on the planet. With their many years of experience helping them to develop innovative tackle that performs to the highest level, it is no wonder that the brand is loved by anglers all over the world. Creating a multitude of essential fishing tackle items such as rods, reels, lures and clothing for various angling disciplines, from predator fishing for pike to fishing small streams for trout, DAM are well known for their high quality rods and reels that are perfect for the angler not looking to break the bank. DAM also have a range of highly popular spinners and spoons within their line up that have produced countless fish all over the world.