Rapala is one of the most iconic names in global angling, known for crafting some of the most effective fishing lures ever made.
Established in 1936 by Finnish angler Lauri Rapala, the brand revolutionised lure design with the creation of the Original Floating lure that mimicked the lifelike action of a wounded baitfish. Since then, Rapala has become a trusted name among anglers in over 140 countries.
Each Rapala lure is still hand-tuned and tank-tested to ensure it swims with the signature action that fish find irresistible. This attention to detail has led to more world record catches on Rapala lures than on any other brand.
The commitment to quality extends beyond lures to a wide range of fishing tools, knives, and accessories designed with the same level of precision and passion.
Rapala’s continued innovation has shaped the way anglers fish across the globe. From freshwater predators like perch and pike to saltwater giants, Rapala lures have earned their place in tackle boxes through performance and reliability.
Whether you're casting from the shore or trolling deep water, Rapala products offer the confidence that only decades of proven results can bring.
Explore our selection of Rapala lures, tools and accessories and experience what has made this brand a staple in the world of fishing for nearly a century.
Established in 1936 by Finnish angler Lauri Rapala, the brand revolutionised lure design with the creation of the Original Floating lure that mimicked the lifelike action of a wounded baitfish. Since then, Rapala has become a trusted name among anglers in over 140 countries.
Each Rapala lure is still hand-tuned and tank-tested to ensure it swims with the signature action that fish find irresistible. This attention to detail has led to more world record catches on Rapala lures than on any other brand.
The commitment to quality extends beyond lures to a wide range of fishing tools, knives, and accessories designed with the same level of precision and passion.
Rapala’s continued innovation has shaped the way anglers fish across the globe. From freshwater predators like perch and pike to saltwater giants, Rapala lures have earned their place in tackle boxes through performance and reliability.
Whether you're casting from the shore or trolling deep water, Rapala products offer the confidence that only decades of proven results can bring.
Explore our selection of Rapala lures, tools and accessories and experience what has made this brand a staple in the world of fishing for nearly a century.
