Product Description
Research, Analysis, Design, Technology, Innovation, Field Testing
They all go into making superior performing products. For over 70 years fishermen have relied on Berkley products to catch more fish. Each and every Berkley product goes through a rigorous amount of testing and analysis before it is delivered to the angler. The same is true for Berkley frenzy lures. The single goal of our product development cycle is to provide you with the opportunity to catch more fish. We researched our baits for over 4 years before introducing them.
Our state of the art testing facilities are complete with computer analysis and motion research equipment. Frenzy researchers identified common attributes among the most productive lures by measuring and analysing the six motions impacting a baits action. From this analysis, over 70 prototypes with multiple variations were designed and tested before our first lure was ever produced. Then, by applying the latest in technology and innovation, we were able to perfect the lures action and develop a product that consistently catches more fish.
Life like lures to entice the biggest of predators, use for pike with devastating effect!
World renowned Frenzy baits that catch predators time and time again, suited to fresh or saltwater.
Available in various colours
Length 7cm
